Yıldız Teknik Üniversitesi is a 111-year-old prestigious university with a rich history in Turkey. As the university works towards future academic endeavors, it recognized the necessity of updating its brand identity. The challenge was to modernize the university's branding while still paying tribute to its past and traditions. With a careful blending of old and new, we successfully created a refreshed brand identity that captures the university's legacy and its forward-thinking vision, striking a balance that resonates with both existing members and prospective students.
We proposed a rebranding project that would downplay the old logo and eliminate the circle and circular typeface. We also recommended changing the color from gold to a solid blue to give the brand a more modern appearance. To ensure the rebranding project was successful, we conducted research on the university's brand and its target audience to understand what elements were essential to preserve and what needed updating. We then collaborated with the university to develop a new branding strategy that aligned with its goals and values, including creating a new logo, brand identity, and brand guidelines for use in all print/digital marketing materials.
The rebranding project was a resounding success and had a positive impact on Yıldız Teknik Üniversitesi 's image and reputation. The new logo and visual identity were met with approval by students, faculty, and staff, and contributed to a cohesive and modern brand image. To gauge the effectiveness of the solution, we employed a range of metrics, including brand recognition and engagement with marketing materials. Ultimately, the rebranding project helped position Yıldız Teknik Üniversitesi for future growth and success.
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