Turkish Metal Exporters (Istanbul Ferrous and Non-Ferrous Metals Exporters' Association) is a organization that aims to enhance exports, coordinate the business activities and relations of exporters, and provide guidance for its members. However, the previous brand identity did not reflect the global vision of İDDMİB. As a result, the organization sought to revamp its brand image with a new, effective brand identity and communication system.
To address the challenge faced by Turkish Metal Exporters, we proposed a rebranding and brand communication project that included updating the organization's logotype to be more rigid, in line with the brand message "We Are Strong Together." We also developed brand guidelines and designed print materials, digital experiences, and branded environments for the organization. Additionally, we created a website and mobile app for İDDMİB to better reach and engage with its audience. These efforts were intended to help the organization better reflect its global vision and enhance its brand image.
Our solution has had a profound impact on Turkish Metal Exporters's business and organization. The new branding has assisted in better reflecting the organization's global vision and has been warmly received by its members and stakeholders. In terms of metrics, we measured the success of the solution through feedback surveys and online analytics. The results have demonstrated an increase in website traffic and engagement with the organization's online content. All in all, the rebranding and brand communication project has been a triumph for Turkish Metal Exporters and has helped to enhance the organization's brand image.
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