Design Floor, a flooring company that is committed to sustainability and environmental protection, recognized that their previous brand identity did not accurately convey these values to a global audience. They decided to revamp their branding to better align with their sustainable vision and appeal to environmentally-conscious consumers. Our rebranding strategy successfully brought Design Floor's commitment to sustainability to the forefront, fostering a stronger connection with like-minded consumers and differentiating the brand in the competitive flooring industry.
To accomplish this, we proposed a comprehensive rebranding of Design Floor. This included creating a new logo that incorporated the company's initials, "DF," and flooring imagery, as well as using the color green to symbolize their dedication to sustainability. We also developed a cohesive brand identity that encompassed print materials, digital assets, and branded environments, and designed an e-commerce website with a unique and user-friendly design to enhance the customer experience.
The rebranding efforts were successful in accurately reflecting Design Floor's commitment to sustainability and nature, which attracted environmentally-conscious customers. The redesigned e-commerce website also improved the customer experience, leading to an increase in online sales. Overall, the rebranding project had a positive impact on Design Floor's business and established the company as a leader in sustainable flooring solutions.
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