GreenUp, a flower store, faced the challenge of building a strong and cohesive brand identity from scratch. As a new business, it was crucial for them to effectively convey their brand to potential customers and stand out in a competitive market. However, they struggled to create a consistent image for their brand across various materials. Recognizing this, our team stepped in with a comprehensive strategy to build a visually appealing, distinct, and unified brand image.
We proposed a solution that involved creating a cohesive brand identity system centered around the letter "G" to symbolize a blooming plant. Green Up logotype was then incorporated into various print and digital materials, as well as storefronts. In addition, we also proposed a solution for designing an intuitive and visually appealing e-commerce website. This included creating a user-friendly layout, selecting visually appealing graphics and images, and implementing smooth and secure payment processing.
Our solution had a positive impact on the client's new business. The cohesive brand identity system helped Green Up effectively communicate their brand to customers and stand out in the market. We measured the success of the solution through metrics such as increased customer recognition and loyalty, as well as increased sales.
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